Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009 and 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.
Marketers hoping to break through mailbox clutter and reach potential consumers with promotional emails most often use the words “news,” “party” and “free,” in their subject lines to entice readers to open their messages, according to a report from MailerMailer
Public defense of the projects that entered into the short-list of the best DM-projects contest “Direct Hit” was held on 28th of May within the frames of International business forum “Direct Marketing Days in Ukraine”.
Direct mail is being negatively affected by online efforts, specifically email, and is expected to decline 39% in the next five years - from $49.7 billion in annual spend in 2008 to $29.8 billion by then end of 2013, according to a report from Borrell Associates, writes MarketingVOX
May 11, 2009, the U.S. Postal Service’s new (and higher) rates go into effect. This is significant because, for direct-mail marketers, postage expenses can represent up to 65% of total project costs and annual rate increases continue to add to these costs
President of Addressers (www.theaddressers.com), a Southern California Direct Marketing Company, Kent Moon has observed increased interest in use of direct marketing and direct mail as a means of customer retention
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this week by MediaFinder.com.
Mobile marketing section participants of the Conference “Direct Marketing: Instruments and Technologies” (May, 28-29, International Business Forum “Direct Marketing Days in Ukraine 2009”) will find out if this instrument is effective or it is just the fashion trend.
Start with a customer-first approach to help reward your audience in a more meaningful way and drive a positive brand experience. Loyalty programs “reward” consumers for engaging with a company’s brand and sharing information about their buying habits. This exchange should be advantageous to both the company and consumer.
Print Three scores second Gold Frankie Award for integrated DM campaign. In an era of personalization, smart marketers within the printing industry are deploying direct mail to showcase their own one-to-one marketing and production capabilities. A prime example of this phenomenon is Print Three (P3) president Andrew Hrywnak, who has set out to teach corporate clients how to incorporate relevance within their one-to-one communications.
Most business owners think about their business every day. I know I do. And your employees are generally thinking about your business at least 5 days a week. But there is a very important group of people who do not think about your business every day – your customers or clients. They are thinking about their businesses
Few months ago, particularly in September, experts were making forecast for glowing perspectives of DM branch development. We observed the world tendencies of market share increase in favor of direct marketing, we observed as well that DM market increase in Ukraine is moving ahead the most optimistic experts’ forecast
The Telephone Preference Service (TPS) has unveiled the latest findings from a research project investigating consumer attitudes and trends in the telemarketing industry
It's not easy to sell high-tech products. Cathy Lang, chief operating officer at Aspen Marketing Services, which creates campaigns for Qwest Communications, offers guidelines on how to do it right
In tough economic times, most firms experience stress, and marketing budgets are particularly vulnerable. It is a time of retrenchment and focus on short-term results, if not survival. In this climate, three priorities should help avoid missed opportunities and irreversible mistakes.
“OS-Direct” Marketing Group and the Ukrainian Direct Marketing Association announced their forecast of DM market development in 2008. According to the assessment of the Vice-President of the Ukrainian Direct Marketing Association Valentin Kalashnik, this year the volume of DM market will make up $200 mln. with the VAT.
