20.08.2008

Forecast of DM branch development in Ukraine in 2008 Researches

“OS-Direct” Marketing Group and the Ukrainian Direct Marketing Association announced their forecast of DM market development in 2008. According to the assessment of the Vice-President of the Ukrainian Direct Marketing Association Valentin Kalashnik, this year the volume of DM market will make up $200 mln. with the VAT.

20.08.2008

The market volume of direct marketing and distance selling in Ukraine in 2007 Researches

The Ukrainian Direct Marketing Association and “OS-Direct” Marketing Group present an annual survey of quantitative and cost dimensions of the Ukrainian DM market.

28.07.2008

Top Ten Direct Mail Mistakes Direct Marketing

I’ve been writing this column for some time now and we’ve been talking about all the good things direct mail can offer. In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

17.07.2008

The 12 Most Common Direct Mail Mistakes... And How To Avoid Them Direct Marketing

Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. Business-to-business marketers, seldom track response or test one mailing piece or list against another. As a result, they repeat their failures and have no idea of what works in direct mail—and what doesn’t. A mistake.

10.10.2007

Marketers look to teach mailers and vice versa at DMC luncheon Direct Marketing

New York — At the Direct Marketing Club of New York’s March luncheon, questions were raised concerning how mass marketers can teach mailers about direct marketing and, in return, how marketers can sell direct response to mass marketers.

10.10.2007

DMA E-Mail Marketing Council: new name, focus Direct Marketing

The Direct Marketing Association has renamed the Council for Responsible E-Mail the E-Mail Marketing Council and expanded its approach to supporting e-mail marketers.

10.10.2007

«DM Days in Ukraine»: from the point of view of the Grand Jury Direct Marketing

On May 24-25 at the International Business Forum «Direct Marketing Days in Ukraine»-2007» the leading experts of profile companies and business leaders will discuss the most topical questions related to the direct marketing development and efficiency growth. As of today the event of such format is unique on the territory of the CIS and Eastern Europe. Traditionally the organizer of the Business Forum is “OS-Direct” Marketing Group.

10.10.2007

Direct Marketing industry in Ukraine 2006. Review of this branch and development prospects. Researches

First of all, let’s concretize what is meant and what branches form that thing, which has been above-mentioned as “industry”. Business which has more or less close relation to the term “DM” can be divided into several branches.

10.10.2007

You and I are of the Same Breed Direct Marketing

«Black Belt in Direct Marketing» (the first place) in the category «Telemarketing» of the contest of direct marketing projects “Direct Hit 2007”.

09.10.2007

Direct Marketing industry in Ukraine. Review of this branch and development prospects Direct Marketing

First of all, let’s concretize what is meant and what branches form that thing, which has been above-mentioned as “industry”. Business which has more or less close relation to the term “DM” can be divided into several branches.

10.09.2007

Belgian agency I DO wins top Caples award Direct Marketing

NEW YORK --A direct mail campaign from Belgian agency I DO for human resources managers to buy a pensions brochure won the top Caples Maxwell Sackheim Best in Show Award last night.

10.08.2007

Time for CRM 2.0 Direct Marketing

The tongue-in-cheek title (no, I’m not jumping on the hype bandwagon) is nonetheless meant to highlight the evolving nature of the customer centricity concept.

10.07.2007

DM Days in Ukraine: friends of our Business Forum are sharing their impressions Direct Marketing

Preliminary work for the International Business Forum “Direct Marketing Days in Ukraine – 2007” is going on, on May 24-25 directors, top-managers and marketing specialists of different companies will discuss the most topical questions related to the branch development. As of today the event of such format is unique on the territory of the CIS and Eastern Europe.

10.06.2007

“Neckermann-Ukraine” Company: per aspera ad astra Direct Marketing

Catalogue trade in Ukraine with its population of many millions has a fine and bright future. Besides, there is no serious competition in this segment of the market so far. The only company of mail-order catalogue trade officially working in the Ukrainian market is Neckermann-Ukraine. The company has been working for only 1,5 years and has already felt an “exciting taste” of success.

05.06.2007

DM-Days — 2007. Discussions and other events Direct Marketing

This year the organizers of the Business Forum «DM Days in Ukraine» - “OS-Direct” Company - have introduced the so-called panel discussions into the program of events.