“OS-Direct” Marketing Group and the Ukrainian Direct Marketing Association announced their forecast of DM market development in 2008. According to the assessment of the Vice-President of the Ukrainian Direct Marketing Association Valentin Kalashnik, this year the volume of DM market will make up $200 mln. with the VAT.

According to the data of the analysts of “OS-Direct” in the first half-year of 2008 the branches of call-centers and address DM, as well as the segments of courier delivery and address direct mail showed an excellent growth. The growth of market volumes of direct mail was facilitated by the stirring up of activities of financial and banking structures. The growth of volumes of distance selling also brought a considerable contribution into increase in DM market volumes.

It is forecast that in the second half-year of 2008 the DM market will show even larger growth than in spring, and as a result it will reach the predictable figure of $200 mln. with the VAT. First of all, 30-40% growth of tariffs of the State Post Operator “Ukrpochta” will facilitate it. A traditional autumn growth of business activities in the market will influence it too on the whole.

© OS-Direct, 2008