Drayton Bird’s Master Class "Ideal Sales: the Magic of Direct and E-Marketing"
On May 26, within the framework of the International Business Forum «DM Days in Ukraine» the globally respected direct marketing authority Drayton Bird presented the master class “Ideal Sales: the Magic of Direct and E-Marketing”
Drayton Bird is a well-known speaker and lecturer who delivered presentations in 39 countries.
David Ogilvy, the advertising legend, said that «Drayton Bird knows more about direct marketing than anyone else in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny».
Campaign magazine named him one of the 50 most important individuals in UK advertising during the past 25 years - "the only universally acknowledged point of creativity in the direct marketing world." UK magazine Direct Response said his impact on UK direct marketing was “unlikely to be matched by any other individual".
In 1994 he was named one of the first six Fellows of the Institute of Direct Marketing; in 1997 he received their Educator of the Year Award. In May 2001 the British Direct Marketing Association placed him on their Roll of Honor.
In November 2003 he was selected by the Chartered Institute of Marketing as one of 50 living individuals who have shaped and moulded marketing. Other names on the list included Philip Kotler, Tom Peters and Theodore Levitt. Shortly afterwards the majority of the readers of Precision Marketing voted him the leading personality in direct marketing over the last 15 years.
His book, Commonsense Direct Marketing, first written in 1982, is now in its fourth edition. Published in 10 languages, it is the standard and best-selling British work on the subject.
He has written over 1,000 articles for magazines including Marketing, Direct Response and ADOI in Europe, Australia, India, the UK and Malaysia. He has also produced a compilation of his articles, Marketing Insights and Outrages.
He has worked with many of the world’s leading marketers, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestle, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett.
Business schools, universities and management consultants he has worked with include Columbia University Business School, New York, INSEAD, The London Business School, ESRA (Madrid), IPADE (Lima), Cap Gemini, McKinsey and A. T. Kearney.
In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK’s largest DM agency and which he sold in l984 to Ogilvy and Mather. As worldwide Vice-Chairman and Creative Director, he helped Ogilvy & Mather Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.
He founded the Drayton Bird Partnership in 1992 and advises on direct marketing and broader marketing issues to companies including Daimler-Chrysler and Epson. He has interests in five other companies in the UK and Asia.
What leading direct marketers say about Drayton Bird, his books and speeches:
«Drayton Bird knows more about direct marketing than anyone else in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny».
David Ogilvy,
Founder of Ogilvy & Mather
«Response was 5 times higher than the TV ads with 60% less cost. Visitors to our website were DOUBLE the visits and phone calls to our office, it never happened before. All from just 5-minute advice».
Jaime Montesinos,
Head of IPM Business School, Lima, Peru
«The best seminar I’ve attended – it was relevant, entertaining and comprehensive».
Manager of Insurance Services,
American Express
«In 2 days, I found answers to a year’s worth of problems».
Monica Yip,
Chase Manhattan Bank, Hong Kong
«This is the man whose life was in direct marketing, who studied and implemented it. When it comes to direct marketing there is no one better than Drayton Bird. His ideas have become a keystone of my success».
William McNutt,
Director of Trade Missions for Direct Marketing, US,
the former member of White House Staff under President Reagan
"If your business at all relies on direct marketing, grab Drayton Bird’s seminar notes, do exactly what he says, and watch the promotions work"
Carl Daikeler, President of Beachbody US (the leading DRTV Agency)
For more information, please, contact the Organizing Committee, tel.: +380 44 490-90-88, e-mail: org@dmdays.com.ua
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