«DM: journalist’s point of view» is a separate category for journalists and all other people who write about direct-marketing, the only in Ukraine. Publications in Russian and Ukrainian about direct-mail, call-centers, CRM and loyalty programs (for the period of 2001-2008) are submitted to the strict and unbiased judgment of experts. Participation in the contest is free-of-charge!
The winner of the category «DM: journalist’s point of view» at the 8th International Business-Forum «Direct Marketing Days in Ukraine-2008» was Konstantin Gontmakher for his article «Loyalty program as the business» (Russia).
Not only the author or editorial staff, but even the reader could submit the article to the contest. The best publication was chosen by absolute majority of voices of the Jury with the awarding of the title «The Best Article about Direct-Marketing».
The prize for the authors – prize-winners will be free accreditation for all events of the Business-Forum «Direct Marketing Days in Ukraine», which will be held next year.
You could submit your article to the contest sending it to the e-mail: dh@dmdays.com.ua
Articles submitted in the category«DM: journalist’s point of view»
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Name
Author
1
Practical aspects of telemarketing or how to make the first step to sales
Elena Levchenko
2
Is the battle for client loyalty justified
Margarita Fuzeeva
3
This desired loyalty which is necessary for nobody
Margarita Fuzeeva
4
Bonus program together with the bank: to be or not to be? – that is the question
Svetlana Bochkova
5
Love for money
Iryna Smertyga
6
Virtual pickpockets. A cyber-picker earns up to $2 thousand monthly
Elena Struk
7
"Their prices." Walking in the world internet-shops.
Olga Nikulina
8
Couponing in loyalty programs
Konstantin Gontmakher
9
Loyalty program as the business
Konstantin Gontmakher
10
A visit to the post-office of “Ukrpochta” – we ask all nervous people to turn away!
Irina Kostyuchenko
11
Secrets of Mastery Implementation
Aleksandra Gorbenko
12
Work with the audience after the event
Anatoliy Krysov
13
Ukrainian direct-marketing nowadays is the same as in New Zealand 15 years ago
Nataliya Voloshina
14
The wind of change
Nataliya Voloshina
15
Interview with Jim Howes (Riverside Technologies International)
Nataliya Voloshina
16
Aleksandr Tarasov: «I am a lucky person»
Viktoriya Roshchupkina
17
One should even try to taste everything in this life …
Viktoriya Roshchupkina
18
TELEMARKETING: ways of implementation
Yuliya Lutsenko
19
The Client is always not right
Tatiana Pleshivtseva
20
Emotional technologies
Margarita Fuzeeva
21
Brief as a load of codswallop or How to tell the agency what we want
Olga Podgornaya
22
Yuriy Gordon about how to make gift kits
Yuriy Gordon
23
Even big fines do not stop the fans of mass mailing
Olga Gorelik
24
Training in the package
Nataliya Yamnitskaya
25
Analysis of the data on attendance: modern tools and technologies
Artyom Ovechkin
26
Auto-dealers are increasing customer loyalty
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27
No-address message from Polish direct-mail
Maria Azoyan
28
Battle for the client: «Front» and «Back»
M. Kadykov
29
Total sales out. Trading network have become a victim of excessive love for discount programs
Lyudmila Ksenz
30
Advertising blogging
Elena Sereda
31
Does it necessary for marketing specialist to worry about mobile technologies?
Ivan Khrustalyov
32
Concentrate on the main thing
Denis Volkov
33
Direct mail and direct e-mail: how to choose?
Anastasiya Efremova
34
Official document about large profits
Tatiana Pleshivtseva
35
"Network" marketing. Context internet-advertising earns by its simplicity
Roman Rozhkov
36
What is the telephone singing about
Tatiana Pleshivtseva