Nomination «DM: a journalists view»

«DM: journalist’s point of view» is a separate category for journalists and all other people who write about direct-marketing, the only in Ukraine. Publications in Russian and Ukrainian about direct-mail, call-centers, CRM and loyalty programs (for the period of 2001-2008) are submitted to the strict and unbiased judgment of experts. Participation in the contest is free-of-charge!

The winner of the category «DM: journalist’s point of view» at the 8^th International Business-Forum «Direct Marketing Days in Ukraine-2008» was Konstantin Gontmakher for his article «Loyalty program as the business» (Russia).

Not only the author or editorial staff, but even the reader could submit the article to the contest. The best publication was chosen by absolute majority of voices of the Jury with the awarding of the title «The Best Article about Direct-Marketing».

The prize for the authors – prize-winners will be free accreditation for all events of the Business-Forum «Direct Marketing Days in Ukraine», which will be held next year.

You could submit your article to the contest sending it to the e-mail: dh@dmdays.com.ua

Articles submitted in the category«DM: journalist’s point of view»

#	Name	Author
1	Practical aspects of telemarketing or how to make the first step to sales	Elena Levchenko
2	Is the battle for client loyalty justified	Margarita Fuzeeva
3	This desired loyalty which is necessary for nobody	Margarita Fuzeeva
4	Bonus program together with the bank: to be or not to be? – that is the question	Svetlana Bochkova
5	Love for money	Iryna Smertyga
6	Virtual pickpockets. A cyber-picker earns up to $2 thousand monthly	Elena Struk
7	"Their prices." Walking in the world internet-shops.	Olga Nikulina
8	Couponing in loyalty programs	Konstantin Gontmakher
9	Loyalty program as the business	Konstantin Gontmakher
10	A visit to the post-office of “Ukrpochta” – we ask all nervous people to turn away!	Irina Kostyuchenko
11	Secrets of Mastery Implementation	Aleksandra Gorbenko
12	Work with the audience after the event	Anatoliy Krysov
13	Ukrainian direct-marketing nowadays is the same as in New Zealand 15 years ago	Nataliya Voloshina
14	The wind of change	Nataliya Voloshina
15	Interview with Jim Howes (Riverside Technologies International)	Nataliya Voloshina
16	Aleksandr Tarasov: «I am a lucky person»	Viktoriya Roshchupkina
17	One should even try to taste everything in this life …	Viktoriya Roshchupkina
18	TELEMARKETING: ways of implementation	Yuliya Lutsenko
19	The Client is always not right	Tatiana Pleshivtseva
20	Emotional technologies	Margarita Fuzeeva
21	Brief as a load of codswallop or How to tell the agency what we want	Olga Podgornaya
22	Yuriy Gordon about how to make gift kits	Yuriy Gordon
23	Even big fines do not stop the fans of mass mailing	Olga Gorelik
24	Training in the package	Nataliya Yamnitskaya
25	Analysis of the data on attendance: modern tools and technologies	Artyom Ovechkin
26	Auto-dealers are increasing customer loyalty	Елена Жолобова
27	No-address message from Polish direct-mail	Maria Azoyan
28	Battle for the client: «Front» and «Back»	M. Kadykov
29	Total sales out. Trading network have become a victim of excessive love for discount programs	Lyudmila Ksenz
30	Advertising blogging	Elena Sereda
31	Does it necessary for marketing specialist to worry about mobile technologies?	Ivan Khrustalyov
32	Concentrate on the main thing	Denis Volkov
33	Direct mail and direct e-mail: how to choose?	Anastasiya Efremova
34	Official document about large profits	Tatiana Pleshivtseva
35	"Network" marketing. Context internet-advertising earns by its simplicity	Roman Rozhkov
36	What is the telephone singing about	Tatiana Pleshivtseva