Brief form for description of the project submitted for contest Direct Hit 2009 |
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- we request you to comply with suggested form – it will allow presenting all projects in the same format
- brief shall be filled in separately for each submitted project
- brief's volume preferably should not exceed 6 thousand characters
Nomination:
- Direct mail Â2Â
- Direct mail Â2Ñ
- Projects based on Contact-centre
- DM using interactive channels (web, SMS, å-mail, iVR, DRTV)
- Distance trade Comprehensive
- DM-projects
- DM in comprehensive advertising campaigns
Developer:
- Company, which submitted the project for the contest: name,
- address,
- telephone, fax,
- e-mail, Internet.
- The project author:
- project manager,
- idea author,
- copy writer, designer, photographer etc.
Advertiser:
Client company name, product (service), for which the project was developed, its specific features; target group
Name of the project:
Period and place of campaign conducting:
Campaign goal:
Evaluation criterion of the project's result:
indicators, based on which Developer and Customer of the project evaluated project efficiency (for example, number of visits, target group engagement, response forms received, sales volume etc.)
Distinction and innovation:
Distinctive feature of the project, its strengths, what are the novelties of the project . Creative decisions and elements used during the project's implementation.
Addressee motivation:
Why shall the Target Group pay attention to your information report? Why the addressee had to react exactly the same way as the Developer anticipated?
Communicative scheme:
Substantiation of selection for primary communication form with target group (mailing, mass media, telemarketing, outdoor advertisement), what informational occasions (events) were used for contacts; why these events, in the Developer's opinion, must be important for the addressee; how the addressee had to respond to the information report.
Response registration and processing system:
How did you organize receiving and registration of information from addressees (e.g., call center storing information to the database, storing to the database the response forms arriving by mail, call taking by the sales department, etc.), how was the legitimate use of the addressees' personal data provided? In case of data entry to the database, please, specify the response form fields and data entry organization; in case of Internet-based campaign, please, specify the response registration system on web-site.
Visual part of campaign:
comments on visual part of campaign, given in presentation; description of blanks, texts of letters, booklets, response forms etc.
Distinctions of telemarketing (if any):
short description: who conducted it; what were the goals of telemarketing, calls legend etc.
Campaign feedback:
brief campaign feedback, percentage for initial mailing , number of unique addressees having participated in campaign, percentage of new consumers involved (in the case that some database was used for initial informing).
Other important campaign points in opinion of the developer:
e.g., additional comments on presentation, customer's responses.
Availability of characteristics, corresponding to special diplomas of the Contest (e.g., efficient small-budget company).
List of documents attached to this brief :
originals or photocopies of letters, advertisement blocks in mass media, booklets, short scenario of telemarketing, information registration forms, response forms, photos
Information on Web www.dmdays.com.ua. If you have further questions, please contact Organizational committee, Anna Zinchuk by tel./fax: (38 044) 497 70 42 or E-mail: dh@dmdays.com.ua
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