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News

Do One Thing In 2009 To Improve Call Centre Productivity

Birmingham, United Kingdom - August 8, 2008 - GMT Corp., a global enterprise workforce management and performance optimization solutions company, today announced that it will be offering practical, cost-effective solutions to workforce management challenges in your call centre with a new message for 2009.

DMA names Hall of Fame inductees

The Direct Marketing Association has announced its 2008 Hall of Fame inductees. They will be inducted during the DMA08 show in Las Vegas at an October 14 luncheon.

USPS cuts employee hours in response to mail volume loss

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — in the third quarter compared to the same period last year, according to a financial report that the USPS has filed with the Postal Regulatory Commission.

UA-net will have drug-stores no more

Ukrainian officials decided to improve the nation’s health. The State Service of medications and products of medical purposes prohibited distance selling of pharmaceutical products.

The bank created an Internet-blog for informal communication with clients

Fashion for having blogs came to Russian banks. Since August 1 the Ekaterinburg small bank “Bank24.ru” has got its corporate blog. Bloggers are the heads of structural subdivisions and bank employees, as it is informed on the website m3m.ru.

Terrasoft CRM Bank – specialized solution for automating the work of banks

The group of companies “Terrasoft” is announcing the launch of a new branch solution – Terrasoft CRM Bank, designed for automating the processes of banking work with potential and existing clients.

Postal envelopes are forged in Sverdlovsk region

In the course of joint check-up together with the law authorities the security service of the Sverdlovsk branch of the Federal State Operator "Pochta Rossii" have found out the facts of selling forged postal envelopes in Ekaterinburg, Nizhniy Tagil and Serov.

Ukrainian DM-agency «squeezed» a full glass of fresh juice out of the Russian «PROMO-Apelsin» (PROMO-Orange)

The DM-project «The Portfolio of Offers», implemented by “OS-Direct” Marketing Group for the Commercial-Investment Bank «UkrSibbank», came out on top at the contest of BTL projects "PromoApelsin – 2008"

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Articles

Forecast of DM branch development in Ukraine in 2008 Researches

“OS-Direct” Marketing Group and the Ukrainian Direct Marketing Association announced their forecast of DM market development in 2008. According to the assessment of the Vice-President of the Ukrainian Direct Marketing Association Valentin Kalashnik, this year the volume of DM market will make up $200 mln. with the VAT.

The market volume of direct marketing and distance selling in Ukraine in 2007 Researches

The Ukrainian Direct Marketing Association and “OS-Direct” Marketing Group present an annual survey of quantitative and cost dimensions of the Ukrainian DM market.

Top Ten Direct Mail Mistakes Direct Marketing

I’ve been writing this column for some time now and we’ve been talking about all the good things direct mail can offer. In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

The 12 Most Common Direct Mail Mistakes... And How To Avoid Them Direct Marketing

Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. Business-to-business marketers, seldom track response or test one mailing piece or list against another. As a result, they repeat their failures and have no idea of what works in direct mail—and what doesn’t. A mistake.

Marketers look to teach mailers and vice versa at DMC luncheon Direct Marketing

New York — At the Direct Marketing Club of New York’s March luncheon, questions were raised concerning how mass marketers can teach mailers about direct marketing and, in return, how marketers can sell direct response to mass marketers.

DMA E-Mail Marketing Council: new name, focus Direct Marketing

The Direct Marketing Association has renamed the Council for Responsible E-Mail the E-Mail Marketing Council and expanded its approach to supporting e-mail marketers.

«DM Days in Ukraine»: from the point of view of the Grand Jury Direct Marketing

On May 24-25 at the International Business Forum «Direct Marketing Days in Ukraine»-2007» the leading experts of profile companies and business leaders will discuss the most topical questions related to the direct marketing development and efficiency growth. As of today the event of such format is unique on the territory of the CIS and Eastern Europe. Traditionally the organizer of the Business Forum is “OS-Direct” Marketing Group.

Direct Marketing industry in Ukraine 2006. Review of this branch and development prospects. Researches

First of all, let’s concretize what is meant and what branches form that thing, which has been above-mentioned as “industry”. Business which has more or less close relation to the term “DM” can be divided into several branches.

You and I are of the Same Breed Direct Marketing

«Black Belt in Direct Marketing» (the first place) in the category «Telemarketing» of the contest of direct marketing projects “Direct Hit 2007”.

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