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News

A new increase in tariffs for universal postal services is expected

As it became known from reliable sources the National Regulation Committee for Ukrainian communications had approved the project of limit rates for universal postal services. According to this document, since January 1, 2009, the cost of sending a non-registered letter up to 20 g will increase by 80% and a non-registered postal packet up to 100 g – by more than 58%.

Express-delivery: growth with a speed of the express

The market of express delivery in Russia is growing at a very fast pace: by 30 – 40% per year. It can be explained by the fact the market hasn’t formed yet and it has not passed the phase of intensive growth. The growth of demand of physical entities also influences the dynamics – this segment will predetermine the further market development. It is assisted by the development of distance selling, Internet-trade, large trading networks.

Need OSAGO? Send SMS!

“i-Free” Company has started cooperation with “Strakhovie Garantii” Financial Group, which is one of the largest Ukrainian insurance companies. Within this cooperation “i-Free” Company developed and launched a service allowing quickly and easily completing the obligatory car-insurance policy OSAGO by means of a mobile phone.

Hypermarket network “O’key” is sending out food parcels

An unexpected parcel was waiting for the editors of “DELO” Newspaper at the reception. In the “addressee” column there was: “Your distant relative”. The content of a bright –yellow box consisted of a sugar package and a buckwheat package. Satirical mindset of editorial staff immediately called this parcel “an anti-crisis ration”. And this is quite logical taking into consideration threatening forecasts about forthcoming tough winter for the Ukrainians.

TNS launches retail practice, hot products list

Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail and consumer products practice.

DHL to slash 9,500 US jobs

In order to meet its financial goals, Deutsche Post World Net, parent company of DHL Express, today said it will discontinue its US-only air and ground services, resulting in the loss of 9,500 jobs. The move will allow the U.S. Express business to cut its operating costs from $5.4 billion to under $1 billion - a drop of more than 80%.

New viral campaign from Sony Ericsson

Sony Ericsson is launching an integrated campaign to promote its new Walkman handset in the run-up to Halloween.

DMA Announces Partnership with China Direct Mail Association

The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

BBC shakes up CRM for iPlayer services

The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.

Delegate places disappearing fast for email marketing conference

LONDON - Delegate places are going fast for Brand Republic's 'Sophisticated and Relevant Email Marketing' conference in December, which will showcase how to achieve next-level, sophisticated email campaigns.

Kohl's embraces DM for holiday marketing campaign

Kohl's Department Stores has increased its investment in direct mail, digital advertising and e-mail for its holiday marketing program this year. The far-reaching campaign also includes aggressive promotions, TV, radio ads, gift card kiosks and advertising targeting the Hispanic market.

First EADIM certificate week “a fireworks display of ideas and inspiration”

Delegates from 14 countries came from as far away as Australia for the first ever week’s training for the European Academy of Direct and Interactive Marketing Certificate.

The Muscovites are tormented with telephone spam

We have already got accustomed to computer spam, besides we can be partly protected from it by different filter programs. But lately in Moscow a new type of “obtrusive service” has been gathering pace – this is advertising by the home fixed-line phone. As it has been stated by lawyers, to struggle with such consumer hooliganism is almost impossible.

“OS-Direct” has presented Ukraine at the largest distance-selling exhibition

A special project «Germany by the eyes of Ukrainians» of “OS-Direct” Marketing Group for “Mail Order World 2008”, Wiesbaden (Germany).

Free consulting Hot-line concerning questions of work with “Ukrpochta” has been already launched

Free consulting Hot-line concerning questions of work with “Ukrpochta” has been already launched. This launch of Hot-line was initiated by the Ukrainian Direct Marketing Association. From now on any consumer of “Ukrpochta” services can phone to the Hot-line and get a professional consultation.

“ALICO AIG Life” has started to develop DM sales

According to results of the 1st half-year 2008 the losses of “ALICO AIG Life (Ukraine)” Company made up 20,413 mln. UAH (planned losses). Share holders reacted to these growing losses by means of the capital increase. Thus, share holders of “ALICO AIG Life” have done additional emission of shares to the sum of about $14 mln. this year.

ION is launching a new loyalty program

"Are you going to eat candies instead of me?", - "Yep!". “Digital center ION” Company is launching a new loyalty program; its main motivating factor will be … laziness. Users of a new system are promised a possibility to be lazy and entrust all actions related to installation and adjustment of complex programs to the specialists of ION Company.

Arab DMA expected to expand US business

The Direct Marketing Association has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia.

Hotels build database with contest

Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings.

Virgin America loyalty program takes off

Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program.Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online.

From now on CRM-programs can be rented

«Е-Consulting» Company is offering a CRM solution which can be not only bought but also rented depending on the needs and possibilities if a customer. This solution is based on the system of Microsoft Dynamics CRM, the licenses of which are granted for temporary monthly use according to the terms of SPLA-contract between «Е-Consulting» and Microsoft Companies.

The Project of direct sales using the call-center and Internet-site from “Renaissance-Insurance” Group

On September 1, 2008, “Renaissance-Insurance” Group is launching the project of direct sales using the call-center and Internet-website in all 36 regions where the company is present.

Materials of Kiev call-center allow measuring the operational efficiency of district administrations

The rating of operational efficiency of district administration has been drawn up. It is based on addresses to the enquiry service 051 during the period of July 26 – August 26, 2008. During this period almost 24 thousand of Kiev inhabitants addressed with their problems to this service – these are several hundreds more addresses than during the previous time.

The 9th International Scientific-Practical Conference “Marketing in Ukraine”

The aim of the conference: to define key trends of marketing development in Ukraine; to get acquainted with the newest technologies in marketing; to discuss the practice of teaching marketing and logistics; to exchange experience with foreign colleagues.

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