Two days of intensive direct marketing course during the International business forum “Direct Marketing Days in Ukraine 2009) (May 28-29, Kiev)

Any self-respecting marketing specialist can answer the question what direct marketing is. Most people would mention mail delivery; someone refers to data bases and call-centers. Young college graduates would say that DM is the tool for new clients search and attraction.

Let us refer to the classic sources:

David Ogilvy – «Direct marketing is any advertising activity that creates and uses direct relationship between you and your prospect or customer»

Drayton Bird – «Direct marketing is any activity related to attraction and retention of the customer that is based on direct contact between you and your customer as an individual»

John S. Rhodes – «By definition, direct marketers attempt to directly reach customers. It's rarely a subtle affair. Indeed, direct marketers urge customers to take action immediately. And they are not shy. Here's why I love direct marketing. There is a serious emphasis on testing and measurement. Metrics are the law. Success is based on tangible results: number of phone calls, number of and type of brochures requested, number of email address captured, number of comments made, number of web page views and so on».

All these definitions are common in one: direct marketing is an effective instrument of the customers’ attraction and retention that has one peculiarity – it’s not only tells about your service or product and offers to buy it, but prompts the customer namely to do it.

Isn’t it the instrument every company dreams to have, working out its promotional strategy and customers’ attraction?! There is one little “but” that can destroy this idyll – in unpracticed hands this instrument can do more harm than benefit… Chaotic mailing, unconsidered phone calls, or phone calls to inappropriate clients, incorrect letters – all of it unfortunately leads to negative results: irritated customers and wasted time and financial resources.

There is no need to be geared to worse when there are lots of positive examples of effective campaigns with high percent of response rate, increasing sales volume, low budget solutions giving high results.

Get to know about them at the International Business Forum “Direct Marketing Days in Ukraine 2009” from the leading Ukrainian and international specialists, add dm-instruments to your arsenal and agree with us that direct marketing is the churned out friendship with customers.

For registration and additional information please visit our web-site: http://www.dmdays.com.ua/

International Business Forum “Direct Marketing Days in Ukraine” (May, 28-29, 2009) is the biggest business forum of direct marketing industry in Eastern Europe and CIS countries. Forum is organized by OS-Direct Marketing Group under the support of Ukrainian Direct Marketing Association (UDMA)

Sponsor of the forum – envelope and packet factory „Konvi”.
General TV-partner - First Business Channel
General radio partner - «Business radio» (Business radio)
General analytical partner - «Ekspert» magazine (Expert)
General media-partner - «Kontrakty» weekly (Contract)
General marketing partner - Marketing Media Review
Under the support of : Hungarian DM Association, Integer Ukraine, Austrian Post
Information partner: Head Hunter Ukraine

Please visit our web-site for additional information: http://www.dmdays.com.ua/